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Amica is a leading producer of white goods, whose products have gained a position in all European markets. The best proof of these dynamic changes is the fact that our products are available in nearly 50 markets.
Currently the company's export potential is made up of products sold under four brand names, each one dedicated to different markets. In the East our products are available under the brand name Hansa, which was created and launched in the mid 90's. In 2001 Amica purchased the traditional Danish brand, Gram. From that moment our expansion into the Scandinavian market began. Presently we are working on expanding our offer of Gram's cooling appliances with heating and washing appliances. In the German market our products are known under the brand name Premiere, a white goods name sold in the many parts of Germany.
Amica is expanding!! In the last 24 months Amica has expanded into the Southeastern European markets (Czech, Slovakia, Romania, Hungary) as well as on Western Europe markets (France and Great Britain). All activity in this area is managed and coordinated by Amica International, which was founded in January of 2005. As a result of this new and improved structure our sales in foreign markets have gained a new dimension and opportunity for even faster growth.
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